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We're not just mincing words here. This isn't simply playing with semantics. It's not merely clever language either. Speak both these assertions, one then the other, and notice where each leaves you.
"Life is empty and meaningless".
You're left with no power, no possibility, and arguably trapped in puzzlement bereft of expected meaning.
"It's empty and meaningless that life is empty and meaningless".
You're left with "A-Ha!", with power, with possibility, and (in the absence of any inherent meaning) with enormous freedom to create any meaning you like of your own design, or not.
If you offer ordinary and extraordinary people the possibility of "A-Ha!", the possibility of power, the possibility of possibility itself, and the possibility of enormous freedom, what that makes available in real terms ie what that translates to in street value ie how that shows up where the rubber meets the road is patently obvious. Anyone, ordinary and extraordinary people both, will view this as the possibility of living a life they love.