Conversations For Transformation: Essays Inspired By The Ideas Of Werner Erhard

Conversations For Transformation

Essays By Laurence Platt

Inspired By The Ideas Of Werner Erhard

And More


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You've Already Been Conned

Coombsville Appellation, Napa Valley, California, USA

September 13, 2026



This essay, You've Already Been Conned, is the companion piece to The Un-Con.



There's joy in enrolling people to experience Werner's work. Over the past 50 years, I've enrolled thousands of people. I've never won a toaster. It's not that kind of enrollment. It's more like recommending a really fantastic movie you've seen. Your good friend wants to know "What's it about?" and you say "Dunt esk. Trust me. Just go and see it. You'll love it.". So she goes, and she does. It's not just that you know her taste in movies so you can be accurate in your recommendations. When it comes to experiencing Werner's work, you could say it to anyone who asks what it's about. It's that kind of enrollment.

"Dunt esk, trust me, just go and see it, you'll love it.". And they do. I'm not trained in enrollment. I've never done any classes or courses in enrollment. Once you've experienced Werner's work and you share the being you got from it, people are enrolled. I've also experienced my share of skepticism and resistance. It's to be expected. We human beings are structured to defensively resist transformation - at least at first. Here's a sampling of some of the resistances I've encountered. They're not necessarily true, mind you. They're simply a selection of what people have heard, repeated, and now believe fervently as if they were "The Truth", then later discovered they're not true after all, and are rather a popular folk lore  which has been glommed onto Werner's work by people who only have an in-the-stands  opinion of it - you know, those guy-in-a-diner  experts who know everything about everything.

"They break you down", "They deprive you of sleep", "They deprive you of food", "They don't let you go to the bathroom", "The course leaders shout at you if you disagree with what they're saying, and if you do disagree with what they're saying, they'll call you an *ss-h*l*", "It's brainwashing, that's what it really is", "When you're in a weakened state, you'll agree to almost anything they tell you, just to get them to stop", "They tell you that you're the cause of whatever happens to you in life, that if you're bullied, you caused it, not the bully, that if you're violated, you caused it, not the aggressor", "It's a scam, it's one big sales pitch", "They want you to take more of their courses, every five minutes they try to sell you another one - the entire three days and the two evenings are just one gigantic sales event, they want to lure you back to do more of their courses, they tell you that you need them", "The whole thing is a scam to take your money, it's all about the money, they're out to con  you (meaning: to trick or swindle you) and coerce you to give them all your money.".

It's alright. It's OK to express opinions. Those are just some of the ways we defensively resist letting go of the ways we've inauthentically created ourselves to be, and the ways we defend ourselves against the threat of having to let them go - which is to say against the assumption  that we'll be conned into it.

I've got news for you. They're not out to con you. The purpose of Werner's work is not to con you. You've already been conned. How is that, Laurence?

You've been conned by the world. The world has conned you into believing that you're of not much worth if you're not wealthy and successful. You've been conned by Madison Avenue, using billboards, radio and TV jingles, and spam, to buy the products they're advertising. You've been conned by Wall Street to invest in high risk stocks which, when they tank, leave you with nothing, yet reward their brokers with huge commissions. You've been conned by religion to believe that any god other than the one you worship, is a fake. You've been conned by politicians to believe that they'll deliver on their promises - really!

You've been conned by life to believe there'll be a happy ending when in reality, nobody gets out of here alive, and some of us will end up laboring under the most arduous circumstances. You've already been conned by society to believe that who you are is your name, social security number, and your mailing address. You've been conned by the military industrial complex to believe that war solves problems and is good for you in the long run. We've already been conned by our own expectations  that happiness and love are out there ... somewhere. We've already been conned by our own expectations to believe that we don't already  have happiness and love and fulfillment in our lives like a possibility, that it takes nothing (nothing at all) to have it ... on and on and on.

When people experience Werner's work, a space opens up in which they can start to see the areas of their lives in which they've been conned, what the cons have cost them, and how being conned in one area of their lives impacts their entire lives. I'm sorry. Werner's work won't con you. It will un-con you.



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