Conversations For Transformation: Essays Inspired By The Ideas Of Werner Erhard

Conversations For Transformation

Essays By Laurence Platt

Inspired By The Ideas Of Werner Erhard

And More


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Delicious Paradox

Cowboy Cottage, East Napa, California, USA

October 22, 2025



This essay, Delicious Paradox, is the companion piece to When You're Being Like Werner, You're Not Being Like Werner.

It is also the thirty fifth in the complete group People (click here for the open group People II): I am indebted to Mark Spirtos who inspired this conversation.



Werner is a guy you have to be around to appreciate fully. You'll learn about him from the people who know him. You'll hear about him from the legions of people who participate in his work. You may read about him and listen to audio of him speaking. But until you've actually been around him, you won't really get how he be's, that je ne sais quoi  he brings to each interaction with everyone in his life and to Life itself. That quality attracts people. To get it they'll do almost anything: read the books and study the materials he read and studied, dress like him, style their hair like him, sip miso soup from the same thermos mug as him, anything and everything to be like him. Yet none of it is "being like Werner". It may be "looking  like Werner". But it's not "being like Werner".

A colleague of mine has had a remarkable career path. From world amateur surfing champion, to leader of and source of Werner's work. There are literally hundreds and hundreds of people worldwide who are trained and certified to lead Werner's work. But only a few of them are candidated to source Werner's work (ie to fine tune old programs and to bring forth new ones). He's really remarkable in that way. And what makes him even more remarkable is that it's he who trained himself to source Werner's work. And it's because he's trained himself to source Werner's work, that people will say "He's just like Werner!".

That's actually a valid comparison: Werner sources Werner's work, and he sources Werner's work, therefore (we would infer) he's just like Werner. You can't dispute that. But as I looked at it longer and deeper, I began to see something more than just his Self-trained ability to source Werner's work that's really at the heart of what makes him like Werner, something which brings into sharp focus the question "What does 'being like Werner' mean? What is  it exactly?".

It's quite literal really. In the phrase "being like Werner", "being" is not so much an observation of a comparison, as it's a verb. It's something he does. And arguably, whenever he does whatever he does, people say he's like Werner - the comparison. But what is  it that he does exactly that has him be compared to Werner? I stayed with this question for weeks, years maybe. And then I finally figured it out (when it just hit me): he's like Werner because he be's who he really is. He is like Werner because he is like himself. I slowly let in my delayed delight, smiling at the delicious paradox  in the inference which resulted, slowly nodding my head, savoring it: if you are being like Werner, you're not being like Werner;  if you're being like yourself, then  you're being like Werner.

So: what does  "being like Werner" mean? What exactly? And here's what I got: you are being like Werner when you're being the way Werner be's. And the way Werner be's is he be's himself. People who are being like Werner are being like themselves. I really want you to get this: when you're being like Werner you're not being like Werner  (paradoxical as it sounds). When you're being like yourself ie when you're being who you really  are, you're being like Werner.

During one of my visits with Werner, we talked about this. I said "He's one of those rare program leaders who doesn't merely recreate the current material. He can be counted on to source new material. And yet he's not like you, Werner" I said, "It's not the sourcing new material that makes him like you. What makes him like you is he's like himself. And that's  what makes him like you.". After a pause Werner replied "You're the second person only, to notice that.".



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